Name

Williamerari

Address

Edson

State

Canada

Zip

Email

williamhensy@outlook.com

Phone

87491872517

Comment

Metroactive News stumbling blocks A nothing but a year ago, generally St. Louis Post Dispatch published a small article that should have sent shock waves with the Santa Clara Valley's Latino population. never mind few people in the valley read the St. Louis newspapers, or even if they did, Fewer still would have recognized the article's magnitude. Its full outcomes, notwithstanding, once felt, will have a devastating impact in the back yards and bars of the barrios of the South Bay. e. Louis Anheuser Busch brewers announced that with the creation of a new drink called Hurricane, It was participating in the malt liquor sales wars in earnest. Although Anheuser Busch has long taken over the American beer industry with its flagship Budweiser and Bud Light brands, It hasn't ever quite mastered selling malt liquor. Despite appealing red and gold packaging, Its King Cobra brand languishes fourth among malts both in the continent and in California, Partly because of its laid back advertising campaigns. But malt liquor's main customer base are probably the impoverished classes of the inner city, An in your face culture that doesn't respond well to laid back. attracting Hurricane under the slogan "Brace in your, Anheuser Busch planned to rotate all that. "natural disaster has a more street relevant imagery King Cobra], An Anheuser Busch spokesperson was quoted as saying. "We wish it to be part of an attitude, is associated on the street as "wine crack, Malt liquor is the dregs of yank brews. eventhough it is packaged like beer and looks like it when poured in a glass, Malt liquor's alcohol content is twice that relate to beer, And its concentration of corn syrup and other sweeteners serves to jack up the intoxication process. Even beer industry papers are malt liquor as "higher than average octane, A 40 ounce bottle of malt spirits, Which in many circles is a normal serving for one drinker, Has the same amount of alcohol as five shots of whiskey. "putting together back a 40" imbibing it down in great gulps, As is the fashion feels like someone standing behind you with a baseball bat, Teeing off on the back of your head every time you take a swallow. you permit your brains on the pavement when you walk away. if you're able to walk away. Malt liquor is also among cheap legal highs you can get. Selling in San Jose grocery and liquor stores for well under $1.39 for a 40 ounce wine, ruler Cobra, for example, Goes for about the same price as soda water. Malt liquor drinking in the us has been most often associated with the African American community. Black consumption of all malt liquor brands in this country is estimated at 28 percent, But it is considerably higher for such visible malts as Olde English 800 and St. Ides. A marketing brochure for Olde English once noted that your handmade jewelry is "Brewed for relatively high alcohol content (crucial for you to the ethnic market!), as well as,while St. Ides ads almost exclusively feature ebony rap artists. Some malt liquor marketers have intentionally avoided the Latino market. A sales account manager for Stroh's (Schlitz Malt alcohol, Champale, Colt 45, Mickey's) Said yr after in Beer Marketer's Insights, a market newsletter, That marketing malt to Latinos fails because while malt liquor is often positioned as the brew of outsiders, "Hispanic consumers seem to be more fitness professional part of the American mainstream and not as much Being different or setting by themself apart, The Santa Clara Valley's Anheuser Busch associate downplayed the local impact. monk. "it is not a large segment of our sales volume. there aren't a lot of marketing plans for this area, If all it is the case, Why should the introduction of Anheuser Busch's Hurricane brand have any relevance to the Latino population of the Santa Clara Valley? completely, The Stroh's executive erred when he described the Latino population as specially mainstream oriented. American Latinos are a young number of people, employing median age nine years younger than non Hispanic whites, With almost 30 portion under age 15. In the vly, A restless rebelliousness brews within a Latino youth folks whose musical tastes run closer to rap than mariachi. Young Latinos define themselves in techniques, Setting theirselves apart, plus they are ripe for the youth targeted malt liquor campaigns. furthermore, Latinos are expected to become the largest ethnic minority in the wilderness by the year 2010, With a probable picking power of $188 billion a year. The chance that the malt liquor brewers would overlook such a market is just about nil. Anheuser Busch has proven itself to be a master at selling beer to the Latino market, which Budweiser "Es el rey de cervezas, If the giant brewer can market malt liquor to Latinos just like it was marketed to African Americans and with the same success then the other malt liquor dealers will surely follow. IS MALT LIQUOR consumed mostly by African us residents in the Santa Clara Valley? Take a tour of the food and liquor stores and carnicer on San Jos East Side, With its huge Latino world, And the final outcome might be different. Fully one third of the disposable refrigerator shelf space is packed with malt liquor selections: saint. Ides, Olde words, Mickey's, typhoon, ruler Cobra. The stock is movement, And there's barely an dark in sight. someone else's buying it. Stop for a while at the parking lot at the abandoned Pak 'N Pay big box store on Story Road and King, And you will find out who. A few steps to the west of the deserted store there is a bustling shopping center, including supermarket, Bakery and a child's merry go round. Across the parking lot to the east is another busy center of commerce anchored by a liquor store and a fast food restaurant. In the working class Latino town behind, Young men tinker and their cars, and kids play underneath shade and fruit trees on manicured front lawns. But here in the Pak 'N Pay Hardware parking lot, The old local store warehouse sits vast and empty, Marking time in the summertime heat, acquiring ghost town dust, A private, Lonely guard over a decadent and slowly decaying property. Like gold state strip miners, Pak 'N Pay took whatever riches it may have washed out of the area and abandoned the property or home to the elements. among last bits of open space on the east side, Its bleak, Pitted desert sprawls in addition to the blacktop dry river of Story Road. Weeds are full of tossed away pleasures; They reek of human garbage. The July sun confirms no pity, And among the handful of withering trees there's really no place to hide from its stare. A young Latino man lies crumpled in awkward sleep against the warehouse doors. this may not be a homeless person seeking shelter he's sleeping off a drinking binge. It's simple enough to tell. Even in the mid morning heat, Homeless more often than not find a piece of something, A coat, a well used rug, Even a papers, To cover their business. Drunks save time before. A look at his hands curled stiffly over his chest confirms the hunch. The brown skin of his fingers has bloated pink, so your digits look as if they would burst if you poked them with a needle. It is a sign of the late stages of alcohol dependence, as the body is ravaged, is growing weary, Is losing the struggle. the man is 25, i think, 30 at the most. How has he come to the late stages of anything? "I have to walk through here every day to visit my ailing mother, A viejo informs us. "But I aren't happy with it. They always stop me and ask me for cash. And when I tell them I don't it, They call me stage names. I am frightened of them, ones "these companies" He refers to is the scraggly coyote pack gathered in small knots in the shade relating to the Pak 'N Pay building and the food stamp pickup center next door. You do not notice them from the street, but they're always there. los borrachos. often the drunks. Furtive, Ferret eyed men with great unexpected situations of hair, Shifting forwards and backwards on restless feet amid the alley shadows. They are constantly dispersing and realigning again, As if they have great and important business to attend to, But mostly they are just air travel from drink to drink. They whistle sharply and call out a warning word in Spanish as visitors approach. people mean no good here. may police. incredibly, The men make no effort to hide the yawning brown bottles of brew they are throwing back and downing in great gulps. They assume that you are coming to get rid of the empty building, To put something totally new there. "we start to use some jobs, myarticlenetwork, They say from a translator, Or in strenuous English. "we would like to work, that is bullshit. A string. If they are looking to find jobs, Why do they spend their days in the emptiness of this parking lot? "the fiesta hall, A good place to dance and party, One of them says, smiling and showing a nimble step or two. "heck no. A market, that maybe what we need, another says. What are they expounding on? The East Side abounds with dance halls, and there is a well stocked supermarket within a hundred yards of where we are standing. Even their dreams are not based the fact remains. en route back to the car, We have a chance to see what these men have been drinking. The weeds and baked dirt in the alleyways are plagued by empties, greater dozen of them. 40s of emperor Cobra. Malt spirits. WHAT ONE SEES proof of in the Pak 'N Pay lot has been quantified by sociologists and social workers. The record evidence is irrefutable: There is a high rate of alcoholism and alcohol related problems within America's Latino population. Latino youth are exceptionally vulnerable. A South Bay study last year showed a strong relationship between a lot of alcohol outlets, The prevalence of alcohol billboards and the incidence of violence and crime among the Latino youth population. A report to the Santa Clara County Latino Youth Forum trapped on video tape said that although Latino high school youth here are less likely to drink than white youth, "Those who do drink tend to drink heavier than their white alternative, That doesn't take into account the large number of Latino high school dropouts (At a rate of 50 percent in California far apart from a 15 percent rate for African Americans) A group that has a higher drinking rate than students. A distinct pattern of public drinking among Mexican American men leads to a higher rate of moldavian girls alcohol related violent deaths. While 2 percent of white and dark-colored deaths occur in bars, The figure is 12 percent for Mexican us consumers. One study of homicides determined that alcohol was based in the bloodstream of fully 70 percent of Mexican American male victims between the ages of 25 and 35. A University of California infirmary study indicated that alcohol was involved in twice as many deaths of Mexican American males as those of whites. "Drinking is accepted from inside the Latino culture, alleges Jos Flores, A doctor in the East San Jose office of Stride, A county funded program providing services to prevent substance abuse. "It's culturally developed based. It's been common forever. Latinos drink throughout family structure, Within a psychic context. It's used in activities, Even in funerals. Many Latinos start drinking at home; I remember having a couple of sips of beer when my Dad will come home. It's not like drug use. Especially among new immigrants and first age group Latinos, drug use is a huge stigma. But alcohol that's sufficient. And that's important such a problem when it's abused, Flores, Who holds a master's degree in social work from San Jose State college, Has worked in the field more than 10 years. He says there isn't anything wrong with drinking, Just with it not being handled properly. on top of that, he admits that, that occurs far too often among Latinos. Rogelio Balderas, A program analyst for Santa Clara County's Department of Alcohol and Drug Programs protection Division, wants. "Hispanics may drink to excess, Balderas states that. "We don't drink to socialise; We drink to induce drunk, In south america, he admits that, That is less of a problem than across the nation. "In south america, buyers drink por quince every 15 days, that would be, Every living. You drink your bit of money off, you've gotten drunk, you sleep it off, You get back to work. But here in the, People get paid usually. They get paid an abundance of funds. The alcohol's more accessible. So when Mexican immigrants bring together the same type of drinking habits they had in Mexico, It gets faster, SOME CRITICS belief that part of the problem of alcoholism in the Latino community is that moldavian girls alcohol companies are appropriating elements of the culture, Turning it to their own benefit.